Membership reports

In-depth studies that help you understand the issues and trends that affect librarianship and help you plan for the future.

Featured Membership reports

At a Tipping Point: Education, Learning and Libraries

A new future is coming to education. Online shopping, searching and social networks came first-education is next. OCLC's newest user perceptions study, At a Tipping Point: Education, Learning and Libraries, explores how empowered consumers, fueled by economic incentives, are using online learning platforms and MOOCs to set new expectations for education-and for libraries. The report explores the behaviors, perceptions and motivations of online learners: how they are evaluating the cost/value trade-offs of higher education, how they are using and succeeding with online education-and their use and perceptions of the library.

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Cost: $19.00

Understanding the Collective Collection: Towards a System-wide Perspective on Library Print Collections

This report collects in one place the important work that OCLC Research has done for the community in providing a quantitative, analytic system-wide view of library services and collections. This work embodies the way that the OCLC cooperative both serves and shapes the library community of which it is part.

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Cost: $32.00

Perceptions of Libraries, 2010: Context and Community

OCLC explores how changing contexts impact perceptions and behaviors concerning libraries and information sources. In 2005, OCLC published Perceptions of Libraries and Information Resources, a report on how information consumers perceive of and use libraries, search engines, Web sites and other emerging information sources. Five years later, the technology and economic environments are vastly different, and the information consumer is even more empowered. Americans have made lifestyle changes during the recent recession. They are spending less in some areas while not sacrificing in others. And they are using libraries to help fill some of the gaps for items and services they can no longer afford.
Learn what has changed in the past five years and what perspectives and behaviors remain the same.

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Cost: $19.00

Geek the Library: A Community Awareness Campaign

This new membership report provides a comprehensive overview of the Geek the Library pilot community awareness campaign conducted in partnership with nearly 100 libraries in Georgia, Iowa, Illinois, Indiana and Wisconsin. It provides detailed results from the pilot and interesting examples of the creative ways pilot libraries implemented the campaign locally.

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Cost: $16.00

Online Catalogs: What Users and Librarians Want

Online Catalogs: What Users and Librarians Want (2009) summarizes findings from research conducted by OCLC on what constitutes quality in library online catalogs from both end users and librarians' points of view. The findings indicate, among other things, that although library catalogs are often thought of as discovery tools, the catalog's delivery-related information is just as important to end users.

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Cost: $10.00

Sharing, Privacy and Trust in Our Networked World

This OCLC membership report explores social networking on the Internet and potential impacts on the library's role in the public sphere. The report is based on a survey (by Harris Interactive on behalf of OCLC) of the general public from six countries—Canada, France, Germany, Japan, the United Kingdom and the United States—and of library directors from the U.S. More than 6,100 persons age 14 and up, from six countries, responded to the online survey, along with 382 U.S. library directors. The report will be shipped within ten days.

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Cost: $19.00

From Awareness to Funding: A study of library support in America (2008)

This OCLC membership report presenting the findings of a national study to explore attitudes and perceptions about public library funding in the U.S. The study also evaluates the potential of a large-scale marketing and advocacy campaign to increase public library funding.

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Cost: $10.00

College Students' Perceptions of Libraries and Information Resources

A subset of the December 2005 OCLC Perceptions of Libraries and Information Resources report, the 396 college students who participated in the survey range in age from 15 to 57 and are either undergraduate or graduate students. The college students were from all of the six countries included in the survey. Responses from U.S. 14- to 17-year-old participants have also been included to provide contrast and comparison with the college students, as these young people are potential college attendees of the future.

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Cost: $12.00

Perceptions of Libraries and Information Resources

This report to the OCLC membership summarizes findings of an international study on information-seeking habits and preferences. The study was conducted across six countries learn more about: library use; awareness and use of library electronic resources and Internet search engines; free vs. for-fee information; and the "Library" brand.

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Cost: $19.00

2003 Environmental Scan: Pattern Recognition

The Scan, acclaimed in the library community, is a comprehensive high-level view of the current information landscape and the significant issues and trends facing libraries and other public-serving institutions.

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Cost: $15.00

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2003 Environmental Scan: Executive Summary

This is a 17 page summary of the full 148 page report. The Executive Summary provides a brief overview of the trends and issues identified and described in the Scan.

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Cost: $1.00

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Membership reports

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