One size does not fit all
Blasting a broad message to everyone on your list likely won't achieve much success. So, whether you're hoping to build awareness about a new service, increase circulation, or get registrations to an event, a targeted approach will get you there faster. And based on experiences with other companies and organizations, many customers expect—and appreciate—a certain level of personalization.
With Wise, you can mix and match data, like borrowing history and age, to make sure that library communication isn't just another email. Give your customers exactly what they want. Imagine how happy your customers will be when they get a monthly message focused on their favorite genres or an invitation to an event that they're interested in. (Yes, event registration is included.).
Wise empowers you to spend more time being thoughtful and creative in your approach. It helps avoid losing touch with customers over time because you can connect when it matters and at set junctures. And the best part? How you use the Wise data and marketing capabilities is completely up to you. The marketing tools are fully integrated and available on any device.