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You have
the power.

You do amazing things every day. You provide experiences that matter. That make a difference. That transform. What if you could elevate those experiences?

Reinvent the way your library staff works, build relationships with your community, and measure and communicate the value of your library with OCLC Wise.

Wise is the first community engagement system for US public libraries.

Uniquely holistic in its design, Wise combines the power of customer relationship management, marketing, and analytics with ILS functions.


Drives change

Wise helps get the right messages to the right people and helps you manage events. Wise empowers collection management and collection development. Wise offers improvements to your back-office efficiency and builds your web presence. And it supports everything in between. With Wise, you can create transformational change—change in your organization, change in your library, and change in your community. It has everything you expect from an integrated library system, plus it puts customers first, empowering your staff to focus more time on the needs of the community.

“We’re excited to partner with public library leaders to make transformational changes in their communities.”

 

Mary Sauer-Games
Vice President of Global Product Management at OCLC


“With Wise, we rely on facts, not assumptions.”

 

Erna Staal
Director, Public Library of Gouda
Read member story

Proven system

Wise is an established system with a track record of solid performance and innovation. It’s currently used by more than 75% of public libraries in the Netherlands, and US public libraries will soon have access to its distinct capabilities. Wise provides an effective foundation to streamline operations, while also encouraging (and inspiring!) library staff to have more impact where it counts the most—with community members.


Tailored for US public libraries

We've spent the past two years working with US public libraries, reviewing requirements, and making meaningful modifications to ensure Wise meets your specific needs and workflows. We partnered with Allen County Public Library in Fort Wayne, Indiana, for evaluative testing. This partnership was key to refining the product.

“It was a great opportunity for my staff to stretch themselves, and to think differently.”

 

Greta Southard
Director, Allen County Public Library
Read blog post

Unique.
Like you.

Designed around people, driven by data

Wise uses key functions, like circulation and acquisitions, to analyze usage data (like how your customers use or don’t use your collection). As items are checked out, as purchases are made, and as items circulate, Wise identifies trends and delivers them in the form of a simple report that helps libraries evaluate what to keep, buy, move, and weed. And no more waiting to get the information you need; Wise provides guidance in real time and down to the shelf level.

Wise is designed around people—both library users and library staff—with the goal of delivering great public library experiences and enabling libraries to evolve as their communities evolve. Wise offers the key to unlock your library's potential to anticipate customer needs, reach them more effectively, and delight them with every interaction. For years, many libraries have had to rely on multiple products to collect and analyze critical data. With integrated tools and shared data, Wise simplifies and automates this process. And the system actually gets smarter over time.

Wise evolves collections to reflect the preferences not only of the entire community, but also at an individual branch level. So, if there’s high demand for biographies at one branch and a greater need for children’s books at another, the system helps optimize the collection over time to reflect those differences. You can use this information to make evidence-based decisions about how to grow or not grow your collection, redefine your library space, and even how to improve programming. You already have the data, but this integrated view turns that data into powerful insights.

“OCLC Wise has built-in tools to help the library develop and manage its collection in response to use patterns. The product relies on its internal, real-time data rather than having to rely on exports to a third-party service… . These automated processes are based on policies and thresholds set by the library, which can be updated as needed. These processes result in a customer-driven collection development strategy.”

 

Marshall Breeding
“Smart Libraries Newsletter,” April 2018


Build stronger relationships

You likely have a lot of information about your customers. Are you using it? Can you even get to it? Wise makes it easy to track interests (like in a specific genre), allowing your customers to decide what kind of information they want. Wise’s integrated marketing component gives your staff easy access to the right information to target specific groups of people, so you can get the right message to the right person.

  • Automate communications
  • Engage in new ways
  • Personalize messages

And it’s so easy. It only takes a few minutes to build an accurate targeted email list, create an HTML email or newsletter, and send it. You can create on the fly or schedule all kinds of campaigns—from birthday wishes to promotions based on genre—all automated and targeted.

Built-in data privacy safeguards
As an organization, OCLC takes data privacy and security seriously—it’s a priority in our current review of Wise and it will continue to be a key focus as we move forward. OCLC does not share personally identifiable data with third parties or across OCLC products; data is used only for the purpose of providing the service.

One size does not fit all

Blasting a broad message to everyone on your list likely won't achieve much success. So, whether you're hoping to build awareness about a new service, increase circulation, or get registrations to an event, a targeted approach will get you there faster. And based on experiences with other companies and organizations, many customers expect—and appreciate—a certain level of personalization.

With Wise, you can mix and match data, like borrowing history and age, to make sure that library communication isn't just another email. Give your customers exactly what they want. Imagine how happy your customers will be when they get a monthly message focused on their favorite genres or an invitation to an event that they're interested in. (Yes, event registration is included.).

Wise empowers you to spend more time being thoughtful and creative in your approach. It helps avoid losing touch with customers over time because you can connect when it matters and at set junctures. And the best part? How you use the Wise data and marketing capabilities is completely up to you. The marketing tools are fully integrated and available on any device.

So, as you continue to change to put people at the center of everything you do, now there’s a system that does the same. Wise will be available for US public libraries later this year.

Aim even
higher.

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