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You have
the power.

You do amazing things every day. You provide experiences that matter. That make a difference. That transform. What if you could elevate those experiences?

Reinvent the way your library staff works, build relationships with your community, and measure and communicate the value of your library with OCLC Wise.

Wise is the first community engagement system for US public libraries.

Uniquely holistic in its design, Wise combines the power of customer relationship management, marketing, and analytics with ILS functions.


Drives change

Wise offers improvements to your back-office efficiency, helps get the right message to the right customer, and everything in between. With Wise, you can create transformational change—change in your organization, change in your library, and change in your community. It has everything you expect from an integrated library system, plus it puts customers first, empowering your staff to focus more time on the needs of the community.

“We’re excited to partner with public library leaders to make transformational changes in their communities.”

 

Mary Sauer-Games
Vice President of Global Product Management at OCLC


“With Wise, we rely on facts, not assumptions.”

 

Erna Staal
Director, Gouda Public Library

Proven system

Wise is an established system with a track record of solid performance and innovation. It’s currently used by more than 75% of public libraries in the Netherlands, and US public libraries will soon have access to its distinct capabilities. Wise provides an effective foundation to streamline operations, while also encouraging (and inspiring!) library staff to have more impact where it counts the most—with community members.


Tailored for US public libraries

We've spent the past two years working with US public libraries, reviewing requirements, and making meaningful modifications to ensure Wise meets your specific needs and workflows. We partnered with Allen County Public Library in Fort Wayne, Indiana, for evaluative testing. This partnership was key to refining the product.

“It was a great opportunity for my staff to stretch themselves, and to think differently.”

 

Greta Southard
Director, Allen County Public Library

Unique.
Like you.

Designed around people, driven by data

Wise is designed around people—both library users and library staff—with the goal of creating and delivering great public library experiences and enabling libraries to evolve as their communities evolve. And it’s fueled by data. Over time, the system becomes smarter. Essentially, Wise connects action-based data across all library functions and delivers a clear view of customer activity. It offers the key to unlock your library's potential to anticipate customer needs, how to reach them more effectively, and how to delight them with every interaction.

Wise optimizes your collection by analyzing customer trends—how your customers use, or don’t use, your collection. A simple report with information about what kinds of items to purchase, weed, and float—down to the shelf level—evolves your collection. This information gives you the power to redefine your space and your community programming. You already have the data, but this integrated view turns that data into powerful insights.


Build stronger relationships

You likely have a lot of information about your customers. Are you using it? Can you even get to it? Wise makes it easy to track interests (like in a specific genre), allowing your customers to decide what kind of information they want. Wise’s integrated marketing component gives your staff easy access to the right information to target specific groups of people, so you can get the right message to the right person.

  • Automate communications
  • Engage in new ways
  • Personalize messages

And it’s so easy. Create email campaigns by simply dragging and dropping the customer profile data. It only takes a few minutes to build an accurate targeted email list, create an HTML email or newsletter, and send it. You can create on the fly or schedule all kinds of campaigns—from birthday wishes to promotions based on genre—all automated and targeted.

One size does not fit all

Blasting a broad message to everyone on your list likely won't achieve much success. So, whether you're hoping to build awareness about a new service, increase circulation, or get registrations to an event, a targeted approach will get you there faster. And based on experiences with other companies and organizations, many customers expect—and appreciate—a certain level of personalization.

With Wise, you can mix and match data, like borrowing history and age, to make sure that library communication isn't just another email. Give your customers exactly what they want. Imagine how happy your customers will be when they get a monthly message focused on their favorite genres or an invitation to an event that they're interested in. (Yes, event registration is included.).

Wise empowers you to spend more time being thoughtful and creative in your approach. It helps avoid losing touch with customers over time because you can connect when it matters and at set junctures. And the best part? How you use the Wise data and marketing capabilities is completely up to you. The marketing tools are fully integrated and available on any device.

So, as you continue to change to put people at the center of everything you do, now there’s a system that does the same. Wise will be available for US public libraries later this year.

Aim even
higher.

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