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  • OCLC Research (2)

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  • 2018 (2)

    Public Libraries: Marketing and Communications Landscape

    20 June 2018

    OCLC

    In this report, OCLC shares results from a survey of US public libraries on how they communicate and actively engage with their community. Survey questions covered library marketing concerns and barriers, communication channels, and how libraries use email marketing and social media to increase community library awareness.

    From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018

    21 March 2018

    OCLC, ALA

    In 2018, OCLC, ALA, and PLA conducted research of US voter support of libraries to examine the awareness, attitudes, and underlying motivations among US voters for supporting library funding. This report outlines findings and compares it to a similar survey conducted in 2008.