19 January 2011
Cathy De Rosa, Joanne Cantrell, Matthew Carlson, Peggy Gallagher, Janet Hawk, Charlotte Sturtz
OCLC was awarded a grant from the Bill and Melinda Gates Foundation to explore attitudes and perceptions about library funding and to evaluate the potential of a large-scale marketing and advocacy campaign to increase public library funding. The findings of this research are now available in the latest OCLC report, From Awareness to Funding: A study of library support in America. Though this study was based on data from the United States, there are findings in the report that could be applicable to any library seeking to understand the connections between public perceptions and library support.
9 April 2008