OCLC Research at the 2012 NASIG Annual Conference

8 June 2012
Sheraton Music City
Nashville, Tennessee

OCLC Senior Research Scientist Lynn Silipigni Connaway, Ph.D., will present at Creating Harmony from Dis-Chord: 27th North American Serials Interest Group (NASIG) Annual Conference at Sheraton Music City, Nashville, Tennessee.

NASIG is an international organization with roughly 1,200 members from all sections of the serials information chain such as libraries, publishers, and vendors.

Dr. Connaway will speak as a Vision session presenter. Vision sessions are no-conflict plenary sessions for all conference attendees. Unlike smaller break-out sessions, the Vision sessions focus on "big picture" ideas and issues that may influence the serials world. The format is a 75-minute session, allowing one hour for a presentation and 15 minutes for Q/A with the audience.

Friday, 8 June

Time Presentation
9:00–10:15 a.m.

"I find Google a lot easier . . . so many journals come up and when you look at the first ten and they just don't make any sense I, kind of, give up."
Why the Internet is More Attractive than the Library

Lynn Silipigni Connaway, Senior Research Scientist, OCLC Research

The ways people acquire information are changing from national to global, linear to linked and print to digital, which requires librarians to develop new ways of providing services and systems to meet the needs of library users and to attract library non-users. If we gain a better understanding of student and scholar motivations for engaging in the information environment, we have a greater chance of meeting expectations and creating services which are used and ultimately good value for money. We cannot continue to provide an educational version of every available platform in an attempt to mirror the web within institutions. We must make informed decisions on how to move forward to ensure that we will not be at the mercy of every "new" technology that becomes available nor will we be expending funds on services, systems, and facilities that are not used.

In this presentation, Lynn Silipigni Connaway will discuss the common themes from findings of 12 studies published in the UK and US between 2005-2010 identified in the publication, The Digital Information Seeker: Report of Findings from Selected OCLC, RIN, and JISC User Behaviour Projects. Dr. Connaway also will present new findings from the US/UK Visitors and Residents project, funded by JISC, OCLC, Oxford University, and the University of North Carolina, Charlotte.

Contact Lynn Silipigni Connaway for more information.