Accuracy of Medical Information on the InternetScientific American • August 2, 2012 Proceed with caution. A recent study published in the American Journal of Pediatrics explored the accuracy of search results delivered in response to a query on recommended infant sleeping positions. Not surprisingly, fewer than half contained recommendations that reflected American Association of Pediatric guidelines and individual blogs and retail sites were particularly inaccurate. However, the unexpected finding was that only half (50.2%) of educational resources offered AAP-concurrent information, largely because site content was out of date. As more patients turn to the internet for medical advice, the importance of keeping information on government and education sites current and easily accessible is paramount. There are no real shockers here. People go to the web in droves, seeking information on a wide variety of topics, and there is a lot of bad information out there. What is surprising to me is how much good data there is—this study found that government sites are 80% accurate (and as noted above, inaccuracy is mostly due to out-of-date content). Corporate sites and personal blogs are up there as the most inaccurate, and discussion forums can also generate (and re-generate) a lot of bad information, particularly on hot button issues like co-sleeping with children. Questions we should ask: In the current economic environment, are government sites likely to improve, hold steady, or lose ground? And what other avenues of health information dissemination might arise? (Proffitt) Decoding the Science of Sleep | ||||||||||||||||||||||
Once the Biggest Source of Social Traffic on the Web, StumbleUpon Fights to Stay Relevant
The Verge • August 1, 2012
What happened? StumbleUpon's traffic has stalled, following a major design tweak aimed at making the site more accessible to mobile devices. It turns out that people are not as inclined to seek random diversion on their smartphones as their work computers, and alternatives like Pinterest and Tumblr are now draining off some of StumbleUpon's traffic. This is the age of fickle customers and we'd better get used to it.
I'm not so sure this is the "age of the fickle customers," since customers have always been fickle. They will drop one product like a hot potato if a better one comes along. And what is better? Solving my problem better, or easier, or cheaper. Or providing me with entertainment or some other thing I value. Or better yet—being a product that I simply must have that a week ago I never would have known I wanted. So the relevance of this to libraries? Our users are fickle, too. Wikipedia long ago eclipsed the venerable Britannica on our shelves. But that's just one of many changes we, and StubmbleUpon's management team, will see. So yeah, we'd better get used to it, and we'd better pull together as we do in the OCLC Research Library Partnership. Together we can better figure out what will be compelling to our "customers" in this ever-changing world. (Tennant)
Above the Fold Quiz
According to an item in this week's News and Views section, where can you explore the use of real life preservation metadata for risk assessment and learn about an approach for mapping preservation metadata schemas with preservation risk assessment frameworks?

