Raskally Fellows: Are Copyright Infringers "Pirates" and "Thieves"? | |||||||||||||||||||||||||||||||||||
Must-Have!
Hub Magazine • March/April 2012
Improvement vs. game change. One-upping the competition can drain resources and energies that could better be put toward changing the game. Rather than focusing on glitz, brand expert David Aaker cites the game-changing appeal of Japan's Muji enterprise, which has made a success of "non-branding"—offering customers plain vanilla design with green undertones that signals "just-enough" consumption. "Muji delivers several 'must-haves,' including anti-brand, anti-glitz values; a calm, relaxing shopping experience; and an environmentally sensitive, outdoors lifestyle. In doing so, it has defined a new and hard-to-match subcategory that delivers both self-expressive and emotional benefits." Never underestimate the impact of an understatement.
Seems to me that this is relevant to the way research libraries re-invent their campus "brand." At an institutional level they can own subcategories even while the specifics will vary from place to place. ( Michalko)
Ann Blair on the History of Information
The Browser • April 18, 2012
Everything you always wanted to know. History professor and author Ann Blair ( Too Much to Know) shares her recommendations for five books on the history of knowledge, information management, reading, timelines and card catalogs. Although Blair's choices focus on Western European history, the issues transcend geography, including the relationship of information to knowledge; the spread of reading from the ecclesiastical realm to popular culture; and the evolution of information visualization and retrieval.
I sheepishly admit I have read none of the books she has chosen. I am pleased to say we called your attention to her book in an earlier ATF issue. ( Michalko)
Facts, 360 B.C.-A.D. 2012
Chicago Tribune • April 19, 2012
So true. This tongue-in-cheek obituary mourns the death of Facts, a result of "injuries suffered last week when Florida Republican Rep. Allen West steadfastly declared that as many as 81 of his fellow members of the U.S. House of Representatives are communists." Read on for a brief history of Facts, which have been in decline ever since the advent of the 24-hour-news-cycle. "Anybody can express an opinion on a blog or any other outlet and there's no system of verification or double-checking, you just say whatever you want to and it gets magnified. It's just kind of a bizarre world in which one person's opinion counts as much as anybody else's," says Mary Poovey, author of A History of Modern Fact .
Cute. Any longer and it wouldn't qualify for that adjective. Facts frequently get lost because of one of the underlying dynamics of the web— "Why wasn't I consulted?" as Paul Ford said in his famous essay. ( Michalko)
Above the Fold Quiz
According to an item in this week's News and Views section, how can you help make it easier for researchers to discover materials in special collections?
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Libraries Rebound: Embracing Mission and Maximizing Impact OCLC Research at the 2012 NASIG Annual Conference
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