In this issue:
This Year's Top 10 Media & Publishing Ideas
Trendwatching.com • January 2009
Something for everyone. Here's a thought-provoking list of trends in publishing that could spell changes for the way publishers market their wares and the way we serve our patrons, from print-on-demand for out-of-print books to selling books by the chapter to personalized travel guides.
Fast Company • January 5, 2009
Embracing the Free Lunch model. The record industry did it and survived—the book publishing industry will be next. Rather than quake in fear of the Kindle, publishers should be rethinking their business model and accept the $10 price tag as a new reality. The good news is, technology innovations like Google's book search offer a major opportunity for extremely targeted advertising, and instituting a referral program like Amazon's music affiliate plan could expand publishers' outreach without a pricy marketing campaign.
Ivey Business Journal • November/December 2008
Your business as platform. Management thinker C.K. Prahalad says consumers today are an active part of creating their own experiences—something he calls co-creation, which is "two joint problem-solvers collectively creating value, rather than the company creating the value and exchanging it with consumers." So, if your business is really a platform that consumers will use to create value, the question is: "How do you create robust platforms that allow for infinite variations in the level of engagement that consumers want at different points in time?"
Eyecube • January 5, 2009
It's not all about you. Too much of blogging has turned into bragging, says Eyecube founder Rick Liebling, who notes that "Today, thinking of yourself as a brand is like swimming in an ocean full of sharks all fighting over the same seal." He urges those stuck in the Cult of the Personal Brand to direct their energies toward creating something useful—a real brand that addresses a real need.
InnovationTools • December 9, 2008
Asking the right questions takes practice. Too many people are afraid asking questions will make them look uninformed, but intelligent questioning is an art form. And for organizations, it can be essential for good decision-making.
- Moving Library Services into Research-Flows—New Synthesis Available
- The Google Book Settlement—What Does it Mean for the Rest of Us?
- Library Website Analytics
- A Referenceable List of Scholarly Journals Held by Fewer than 50 Libraries
- Generatives and Intangible Value
- Reading, Skimming, Avoiding...