In this issue:
Harvard Business Publishing • December 19, 2008
Fidelity vs. convenience. How do we position our products and services so they don't trigger consumer apathy? Do we emphasize fidelity by offering patrons a top-quality experience à la Cirque de Soleil, or focus on convenience by providing more and easier access to our collections? We probably need to do a little more of both through some type of hybrid approach.
The Hub • November/December 2008
Freedom from choice. In today's "long tail" world, many people crave more targeted offerings. Think of all the digital "breadcrumbs" we collect, and how we could use that data to create conversations that personalize our services, offer people more of what they like, and provide a feedback loop so we can fine-tune our recommendations.
Strategy+Business • December 15, 2008
Survival tips for tough times. Seize this opportunity to redefine yourself, focus on your strengths, streamline your operations and prepare for a better future.
Harvard Business Review • January 2009
Respect your customers and cultivate your superusers. Lego's CEO imposed tight measures to achieve a classic turnaround, but credits the company's enthusiastic fans for its continuing renaissance. Knudstorp describes the way he changed his leadership style to build on the organic growth fueled by Lego "superusers" who form one of the company's core assets.
TechCrunch • December 28, 2008
Tapping into the collective intelligence of friends. There've been several attempts to mesh social networking with search, but no one's really gotten it right yet. Google and Facebook may not be the right answer, but think how your search process could improve if you could easily tap into the expertise of your business colleagues and friends to read reviews and recommendations from people you actually knew.
The Christian Science Monitor • December 23, 2008
Distance learning takes a new tack. Remote piano lessons? Global jam sessions? If people can teach and learn something as hands-on as piano over the Internet, what other artistic endeavors could be adapted for online learning, and what role could libraries play in providing the environment in which to do it?
Thanks to all of you who sent holiday wishes. The Above the Fold commentators send our best wishes for a good new year and hope you'll keep reading in 2009.
- Highlights of Progress in Support of the RLG Partnership July-December 2008 Now Available
- Always On: Libraries in a World of Permanent Connectivity
- Blue Ribbon Task Force on Digital Preservation
- A PEER of the Research Publishing Realm
- CNI Recap
- RLG Programs Meetings at ALA Midwinter, 23–28 January in Denver
- RLG Programs 2009 Annual Partner Meeting, 1–3 June 2009 in Boston