In this issue:
Should You Invest in the Long Tail?
Harvard Business Review • July–August 2008
Debunking the myth of the long tail. A study of consumer habits indicates that "it is a myth that obscure books, films and songs are treasured." Sure, library patrons may appreciate the opportunity to get way off the beaten path when browsing your collection, but they're still going to end up at the bestseller shelf. Author Anita Elberse's advice? Don't change your inventory allocation, but limit spending on esoteric items. Instead, focus on your most popular items to acquire and manage your clientele.
Knowledge@Wharton • August 20, 2008
What happens when a mature industry resists change? Scott Kirsner, in his book Inventing the Movies, says there are many reasons that successful industries reject innovation – "we've always done it this way," "why fix what ain't broke," and "don't mess with the money flow" are three that immediately come to mind. "But the historical overview of the technological advance of cinema is instructive for anyone interested in...understanding how technological change can get bogged down by the fear of undermining the entrenched business models in any industry."
Infoworld • August 13, 2008
Rent yourself a piece of Amazon's infrastructure. Amazon is leveraging its global hardware and software empire to offer an array of services targeted at smaller businesses and organizations, including storage, databases, payment management systems, order tracking systems, virtual storefront systems and more. Customers "rent" the services they need, giving them access to technology resources usually reserved for their mega-competitors.
Forbes • August 11, 2008
It's time to disrupt the classroom. Harvard business professor Clayton Christensen says the only way to provide education for all students in the U.S. is through computer-based learning and to do that successfully requires that it be implemented disruptively: "That means not attaching it to the existing paradigm and serving existing customers but targeting those not being served or not buying what's served, people we call nonconsumers. That way, all the new approach has to do is be better than a nonexistent alternative." Think about ways you can reach your nonconsumers with innovative services.
Knowledge@Wharton • July–August 6, 2008
File-sharing gets a business plan. P2P file-sharing is getting a boost through new business models that could only work in cyberspace. Voluntary contributions, demand-based payments and ad-supported content are just a few of the options.
- WorldCat Search API now available
- Jackie Dooley joins OCLC Programs and Research staff as Consulting Archivist
- Annual Highlights of the RLG Partnership and OCLC Programs and Research now available
- RLG Programs 2008 European Partner Meeting, 5–6 November, 2008 in Paris
- RLG Programs 2009 Annual Partner Meeting, 1–3 June, 2009 in Boston