Seeking Synchronicity Webinar Recording Now Available

In this webinar, Lynn Silipigni Connaway, Ph.D., Senior Research Scientist at OCLC, and Marie L. Radford, Ph.D., Associate Professor, School of Communication & Information, Rutgers U, discussed the key findings of their multi-year study that will inform future development and inspire effectiveness for virtual reference services.

These findings were recently published in the report, Seeking Synchronicity: Revelations and Recommendations for Virtual Reference. They indicate that today's students, scholars and citizens are not just looking to libraries for answers to specific questions—they want partners and guides in a lifelong information-seeking journey. By transforming virtual reference (VR) services into relationship-building opportunities, libraries can leverage the positive feelings people have for libraries in a crowded online space where the biggest players often don't have the unique experience and specific strengths that librarians offer.

Specific details that Connaway and Radford discussed in the webinar include:

  • The exaggerated death of ready reference
  • The importance of query clarification in VR
  • Ways to boost accuracy and build better interpersonal relationships in VR
  • What can be learned from VR transcripts
  • How convenience is the "hook" that draws users into VR services
  • Generational differences in how people perceive reference interactions and determine success
  • The need for more and better marketing
Links to the webinar recording, slides and chat transcript are available below and on the OCLC Research webinars page . The webinar recording is also available in iTunes. The webinar recording is 58 minutes long.

More Information

Webinar recording [.wmv]

Webinar recording [.mp4]

Webinar recording in iTunes

Webinar chat transcript [.pdf]

Webinar slides [.pptx]

Learn more about the project, Seeking Synchronicity: Evaluating Virtual
Reference Services from User, Non-User and Librarian Perspectives

Read the report, Seeking Synchronicity: Revelations and
Recommendations for Virtual Reference

Lynn Silipigni Connaway, Ph.D.

Marie L. Radford, Ph.D.

OCLC Research webinars

For more information:

Lynn Silipigni Connaway, Ph.D.
Senior Research Scientist
OCLC Research

Melissa Renspie
Senior Communications Officer
OCLC Research

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