These findings were recently published in the report, Seeking Synchronicity: Revelations and Recommendations for Virtual Reference. They indicate that today's students, scholars and citizens are not just looking to libraries for answers to specific questions—they want partners and guides in a lifelong information-seeking journey. By transforming virtual reference (VR) services into relationship-building opportunities, libraries can leverage the positive feelings people have for libraries in a crowded online space where the biggest players often don't have the unique experience and specific strengths that librarians offer.
Specific details that Connaway and Radford discussed in the webinar include:
- The exaggerated death of ready reference
- The importance of query clarification in VR
- Ways to boost accuracy and build better interpersonal relationships in VR
- What can be learned from VR transcripts
- How convenience is the "hook" that draws users into VR services
- Generational differences in how people perceive reference interactions and determine success
- The need for more and better marketing
Webinar recording [.wmv]
Webinar recording [.mp4]
Webinar recording in iTunes
Webinar chat transcript [.pdf]
Webinar slides [.pptx]
Learn more about the project, Seeking Synchronicity: Evaluating Virtual
Reference Services from User, Non-User and Librarian Perspectives
Read the report, Seeking Synchronicity: Revelations and
Recommendations for Virtual Reference
Lynn Silipigni Connaway, Ph.D.
Marie L. Radford, Ph.D.
OCLC Research webinars