Meet me on the web: Reach information seekers where they search
New and expanded initiatives in OCLC’s unique web visibility program help more people connect with libraries from popular web locations in searchers’ typical information journeys. This program provides details about key components of OCLC’s web visibility program — direct links from Google Search results to library catalogs and WorldCat.org and its associated mobile app, WorldCat Find.
This program reviews how OCLC’s web visibility program that includes direct links from Google Search expands libraries' exposure and impact by meeting users in the places where they usually look for information. Presenters are:
- Cathy King, Executive Director, Delivery Services, OCLC
- Jill Jones, Senior Product Manager, OCLC
- Erin Dobias, Books Product Manager, Google