Marketing strategy, marketing plan, and marketing tactics: Why you need all 3!
Join us for a one-hour webinar to learn practical lessons from three library marketing professionals who will share real-world examples and straightforward tips that will make sense for your library marketing efforts regardless of what you currently have in place.
- Kathy Dempsey, Author, Editor and Library Marketing Maven: Kathy founded the marketing consultancy named Libraries Are Essential and she’s the author of The Accidental Library Marketer. Kathy has been the Editor of the Marketing Library Services newsletter for 23 years and was formerly Editor-in-Chief of Computers in Libraries magazine.
- Liz Breed, eLibrary Coordinator, Library of Michigan: Liz has worked in libraries for 15 years, with a variety of positions at Capital Area District Libraries and Kent District Library. She also worked as the Assistant Director for Public Services at Jackson District Library. Prior to entering librarianship, Liz worked in marketing research.
- Mary Stein, Assistant Library Director, East Baton Rouge Parish Library, Baton Rouge, Louisiana: Mary has been a creative force at the East Baton Rouge Parish Library for more than 30 years.