The marketing value proposition: Why buy-in makes all the difference

Hear from three library marketing leaders

This event has passed.

Marketing communications is no longer a nice-to-have, it’s a must-have. And internal buy-in for its role in your organization and why it matters are critical. Hear from three library marketing leaders about their experiences building marketing buy-in and how their approaches have evolved in light of the new and challenging COVID-19 landscape.

Panelists include:

  • Amanda Donovan, Director, Marketing and Communications, Spokane Public Library
  • Jim Staley, Community Relations and Planning Director, Mid-Continent Public Library
  • Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries


04 June 2020


2:00 PM – 3:00 PM
Eastern Daylight Time, North America [UTC -4]