The Marketing Value Proposition: Why Buy-in Makes all the Difference
Hear from three library marketing leaders
Marketing communications is no longer a nice-to-have, it’s a must-have. And internal buy-in for its role in your organization and why it matters are critical. Learn how to articulate the value of marketing to help your library respond to challenges and increase overall impact.
- Amanda Donovan, Director, Marketing and Communications, Spokane Public Library
- Jim Staley, Community Relations and Planning Director, Mid-Continent Public Library
- Stacie Ledden, Director of Innovations and Brand Strategy, Anythink Libraries