Email marketing and consumer expectations
Explore ways to improve the results of your library's email marketing efforts
This event is on-demand.
What goes into a successful email marketing and communications strategy? Does your library have one? Where are you in the process? If you don't have one, what does your library need to get started?
Join OCLC Digital Marketing Specialist, Lindsey Casto as she shares key marketing trends and explores what today's customers expect from marketers.