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How public libraries communicate: An interactive research review
Hear how public libraries connect with their communities based on findings published in “US Public Libraries: Marketing and Communications Landscape”, a new report from OCLC.
This event has passed.
This interactive 30-minute session delves into what the report confirmed, surprising discoveries, and trends to watch. Peggy Gallagher, OCLC Market Analysis Manager and Jenny Johnson, OCLC Marketing Executive Director will recap the findings from their unique perspective as contributors to the report. Attendees will also have the opportunity to see the results of their peers in interactive polls throughout the webinar.
Join this session to learn more about findings, including
what libraries achieve with limited resources,
how many libraries have a current marketing strategy, and
Charles Darwin said, "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." It has never been a better time to be a librarian—especially when we recognize and act on our power to help people in our communities build better lives through learning and literacy. To do that, our identity, our education, our organizations, and our work is changing. Learn how library staff are becoming change agents to help Topeka and Shawnee County Public Library, the 2016 Gale/LJ Library of the Year, become an essential asset in its community.
Charles Darwin said, "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." It has never been a better time to be a librarian—especially when we recognize and act on our power to help people in our communities build better lives through learning and literacy. To do that, our identity, our education, our organizations, and our work is changing. Learn how library staff are becoming change agents to help Topeka and Shawnee County Public Library, the 2016 Gale/LJ Library of the Year, become an essential asset in its community.
