How public libraries communicate: An interactive research review
Hear how public libraries connect with their communities based on findings published in “US Public Libraries: Marketing and Communications Landscape”, a new report from OCLC.
This interactive 30-minute session delves into what the report confirmed, surprising discoveries, and trends to watch. Peggy Gallagher, OCLC Market Analysis Manager and Jenny Johnson, OCLC Marketing Executive Director will recap the findings from their unique perspective as contributors to the report. Attendees will also have the opportunity to see the results of their peers in interactive polls throughout the webinar.
Join this session to learn more about findings, including
- what libraries achieve with limited resources,
- how many libraries have a current marketing strategy, and
- expected outcomes from active marketing efforts.
Read the report here.