Using your library management system to engage your community: A demonstration of the OCLC Wise Marketing Workbench
A 30-minute demonstration of the OCLC Wise Marketing Workbench
Cet évènement est sur demande.
Customers have come to expect—and appreciate—a certain level of personalization in their marketing interactions with businesses, and it’s no different when it comes to your library. Whatever your communication goals are, a tailored approach will get you there faster. Designed around people, OCLC Wise is a community engagement system that combines the power of customer relationship management, marketing, and analytics with ILS functions like circulation, acquisitions, and discovery. Join us for a demonstration to learn how OCLC Wise can help you get the right message to the right person.
During this 30-minute webinar you will learn how Wise can
- use existing data to build targeted lists to personalize messages,
- create on-the-fly or schedule automated campaigns, and
- measure campaign performance with built-in reports