The marketing value proposition: Why buy-in makes all the difference
Hear from three library marketing leaders
Marketing communications is no longer a nice-to-have, it’s a must-have. And internal buy-in for its role in your organization and why it matters are critical. Hear from three library marketing leaders about their experiences building marketing buy-in and how their approaches have evolved in light of the new and challenging COVID-19 landscape.
- Amanda Donovan, Director, Marketing and Communications, Spokane Public Library
- Jim Staley, Community Relations and Planning Director, Mid-Continent Public Library
- Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries
2:00 下午 – 3:00 下午
Eastern Daylight Time, North America [UTC -4]