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From Awareness to Funding: A study of library support in America (2008) From Awareness to Funding: A study of library support in America (2008)

Item #:MAN8819

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In November 2006, the Bill & Melinda Gates Foundation awarded OCLC a $1.2 million grant to evaluate the potential of a national marketing campaign to increase public library funding in the U.S. The findings of this research are available to the library community in this latest OCLC report, From awareness to funding: A study of library support in America.

Among the findings from the report:

  • The library's most committed funding supporters are not the heaviest library users
  • Perceptions of librarians are an important predictor of library funding support
  • Voters who see the library as "transformational" as opposed to "informational" are more likely to increase taxes in its support Increasing support for libraries may not necessarily mean a trade-off of financial support for other public services Who should libraries be targeting with advocacy efforts?

This report suggests that targeting marketing messages to the right segments of the voting public is key to directing increased support for U.S. public libraries.

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