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Perceptions of Libraries and Information Resources Perceptions of Libraries and Information Resources

Item #:PRM11885




Perceptions of Libraries and Information Resources (2005) summarizes findings of an international study on information-seeking habits and preferences. With extensive input from hundreds of librarians and OCLC staff, OCLC Market Research staff developed a project and commissioned Harris Interactive Inc. to survey a representative sample of information consumers.

In May and June 2005, the English-language, online survey collected over 3,300 responses from people age 14 and up in Australia, Canada, India, Singapore, the United Kingdom and the United States.

The Perceptions report summarizes the findings from the survey responses in an effort to learn more about:

  • Library use, including usage of and familiarity with electronic resources
  • Trust of libraries and their resources
  • Awareness of libraries and resources offered
  • Information consumers? satisfaction with and use of search engines
  • The ubiquity and universality of the "Library" brand
  • Use of free vs. for-fee information

The findings indicate that most information consumers view libraries as places to learn and borrow print books, but they are unaware of the rich electronic content they can access through libraries. Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information.

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