Lynn Silipigni Connaway to Present Factors Shaping User Behavior in NFAIS Webinar, 19 December 2011 from 11:00am-12:30pm EST (UTC 16:00-17:30)

Attend this webinar to learn more about the time constraints and other factors that shape user information seeking behavior.

Content providers and librarians alike are challenged to maximize the discovery and use high-quality information. Users have limited time in which to find the answers they need. Learn a new interface for searching? No time. Investigate all possible resources that the library offers? No time. Read more than a snippet? No time. Actually visit the physical library and seek out expertise? No way!!

In this webinar, Senior Research Scientist Lynn Silipigni Connaway, Ph.D., will draw on multiple surveys performed by the JISC, the Research Information Network (RIN), and OCLC cooperatives, to provide insights on the following questions among others:

  • What exactly are searchers using Google for?
  • How much confidence do scholars and students have in their own search competency? Do they distinguish between library databases and other online sources?
  • What is more important in discovery—simple search or "power browsing?"
  • What is meant by "squirreling downloads"?

Connaway will also address the role that convenience plays in driving discovery in an academic library and what the prominence of convenience in the users' mindset signifies for further interface development and delivery.

Complete registration details for this NFAIS webinar on 19 December from 11:00am-12:30pm EST (UTC 16:00-17:30) are available on the NFAIS website. Please note that advanced registration is required and there is a fee to attend. NFAIS members pay $95, Sister Society members pay $105, and non-members pay $115. For groups of 3 or more, NFAIS member organizations pay $245, Sister Society members pay $265, and non-member organizations pay $285.

The National Federation of Advanced Information Services (NFAIS™) is a global, non-profit, volunteer-powered membership organization that serves the information community—that is, all those who create, aggregate, organize, and otherwise provide ease of access to and effective navigation and use of authoritative, credible information. NFAIS exists to promote the success of its members and for more than 50 years has provided a forum in which to address common interests through education and advocacy.

More Information

Register to attend the NFAIS webinar, Factors Shaping User Information Behavior—
A Look at Survey Results, with Lynn Silipigni Connaway on 19 December 2011 at 11:00am-12:30pm EST (UTC 16:00-17:30)

Download the NFAIS webinar registration form

Learn more about Lynn Silipigni Connaway and her work

For more information:

Lynn Silipigni Connaway, Ph.D.
Senior Research Scientist
OCLC Research

Melissa Renspie
Senior Communications Officer
OCLC Research