OCLC Research to Host Seeking Synchronicity Webinar on 15 November 2011 at 2 PM EST (UTC 19:00)

Attend this webinar to learn about our research findings that will inform future development and inspire effectiveness for virtual reference services. Follow or tweet this webinar with #orss.

In this webinar, Lynn Silipigni Connaway, Ph.D., Senior Research Scientist at OCLC, and Marie L. Radford, Ph.D., Associate Professor, School of Communication & Information, Rutgers, will discuss the key findings of their multi-year study that were recently published in the report, Seeking Synchronicity: Revelations and Recommendations for Virtual Reference.

These findings indicate that today's students, scholars and citizens are not just looking to libraries for answers to specific questions—they want partners and guides in a lifelong information-seeking journey. By transforming virtual reference (VR) services into relationship-building opportunities, libraries can leverage the positive feelings people have for libraries in a crowded online space where the biggest players often don't have the unique experience and specific strengths that librarians offer.

Specific details that Connaway and Radford will discuss in the webinar include:

  • The exaggerated death of ready reference
  • The importance of query clarification in VR
  • Ways to boost accuracy and build better interpersonal relationships in VR
  • What can be learned from VR transcripts
  • How convenience is the "hook" that draws users into VR services
  • Generational differences in how people perceive reference interactions and determine success
  • The need for more and better marketing
This webinar is free and open to all but advanced registration is required.

Register here* to attend this webinar on 15 November 2011 at 2 PM EDT (UTC 19:00).

A recording of this webinar will be made available on our website and in iTunes later in November.

*After you register to attend online, you will receive an e-mail message that contains instructions for logging on to WebEx, where you will view the meeting slides online through your Web browser (please note that WebEx recommends using Internet Explorer or Firefox, as Chrome and Safari are not supported). When you log in to the webinar, you may chose to either listen to the presentation audio through your computer speakers or headset, or dial in to listen by telephone.

If you have questions or need assistance, please call WebEx technical support directly by phone at US/Canada Toll-Free: +1 866 229-3239 or International Toll: +1 408 435-7088.

More Information

Register to attend the Seeking Synchronicity Webinar
on 15 November 2011 at 2 PM EST (UTC 19:00)

Read the report, Seeking Synchronicity: Revelations and
Recommendations for Virtual Reference


Learn more about the project, Seeking Synchronicity:
Evaluating Virtual Reference Services from User,
Non-User and Librarian Perspectives

Lynn Silipigni Connaway, Ph.D.

Marie L. Radford, Ph.D.

OCLC Research webinars

OCLC Research webinars in iTunes

For more information:

Lynn Silipigni Connaway, Ph.D.
Senior Research Scientist
OCLC Research

Melissa Renspie
Senior Communications Officer
OCLC Research