New Report: Seeking Synchronicity: Revelations and Recommendations for Virtual Reference

A rich resource for further exploration of Virtual Reference (VR) services, this report distills five years of research into a readable summary that includes valuable statistics, lists of references, additional readings, and specific recommendations for what libraries and librarians can do to move VR forward in local environments.

The multi-year study that forms the basis of the report was conducted by OCLC Research in conjunction with Rutgers, The State University of New Jersey, and additionally funded by the Institute of Museum and Library Services (IMLS).

Key findings suggest that today's students, scholars and citizens are not just looking to libraries for answers to specific questions—they want partners and guides in a lifelong information-seeking journey. By transforming VR services into relationship-building opportunities, libraries can leverage the positive feelings people have for libraries in a crowded online space where the biggest players often don't have the unique experience and specific strengths that librarians offer.

The research project was co-lead by Lynn Silipigni Connaway, Ph.D., Senior Research Scientist at OCLC, and Marie L. Radford, Ph.D., Associate Professor, School of Communication & Information, Rutgers.

More Information

Seeking Synchronicity: Revelations and Recommendations for Virtual Reference (report)

Full OCLC News Release

Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User and Librarian Perspectives (research project page)

Lynn Silipigni Connaway, Ph.D.

Marie L. Radford, Ph.D.

For more information:

Lynn Silipigni Connaway, Ph.D.
Senior Research Scientist
OCLC Research

Robert Bolander
Senior Communications Officer
OCLC Research