Marketing Management Toolkit

Course description

Crafting and implementing a successful marketing program require more than planning promotion materials and holding an open house. This workshop reviews the major management tools needed to develop and execute marketing strategies that reach objectives and sustain results. New light will be cast on typical library management tools and how they contribute to a marketing strategy, while other tools will be reviewed that can expand existing marketing endeavors.

Perfect for

This workshop is designed for managers who want a quick overview or refresher about marketing strategies, and for marketing team members who want to analyze their current marketing programs or jumpstart their marketing planning initiatives. The workshop atmosphere is informal and conversational to encourage discussion about participant situations.

Why take this course?

Do you wonder why your marketing efforts yield diminishing returns or don't live up to your expectations? This course highlights a variety of management tools available to marketing managers and teams from which to build effective marketing strategies and programs.

What you will learn

Marketing is more than promotion. A successful marketing strategy requires a blend of activities mixed in the right proportions and orchestrated into a symphony of endeavors to achieve desired goals and objectives. You will learn how marketing strategies are unique (one size does not fit all), what marketing management tools are best suited for achieving specific results, and how marketing tools complement each other.

Topics covered include

• Marketing research, and defining target markets and service positions
• SWOT analysis and its contribution to marketing plans
• Marketing mix elements and their relationships
• Product and service development, and management concepts
• Pricing perspectives and issues
• Distribution considerations in both physical and electronic channels
• Promotion options
• Communication opportunities and leveraging them

Course details

Duration: 1 Day

Fee:

$75 Western Members

$125 All Others

Instructor: