Perceptions of Libraries, 2010: Context and Community
Full report now available!
OCLC's newest membership report, Perceptions of Libraries, 2010, a sequel to the 2005 Perceptions of Libraries and Information Resources, is now available. The new report provides updated information and new insights into information consumers and their online habits, preferences, and perceptions. Particular attention was paid to how the current economic downturn has affected the information-seeking behaviors and how those changes are reflected in the use and perception of libraries.
This OCLC membership report explores:
- Technological and economic shifts since 2005
- Lifestyle changes Americans have made during the recession, including increased use of the library and other online resources
- How a negative change to employment status impacts use and perceptions of the library
- Perceptions of libraries and information resources based on life stage
The report is based on U.S. data from an online survey conducted by Harris Interactive on behalf of OCLC. OCLC analyzed and summarized the results in order to produce this report.
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- A Long View—In Internet Time (PDF: 200kb)
- In Context (PDF: 297kb)
- Information Consumer Technologies 2010 (PDF: 865kb)
- The Great Recession (PDF: 948kb)
- Economically Impacted Americans (PDF: 667kb)
- The Library… Empowering Americans (PDF: 180kb)
- How Americans Use Online Sources and Their Libraries (PDF: 2.42mb)
- The Library Brand 2010 (PDF: 1,017kb)
- The Library… a Valued Community Asset (PDF: 1,024kb)
- By Community (PDF: 290.65kb)
- College Students (PDF: 2.01mb)
- Teens and Young Adults (PDF: 1.24mb)
- Generation X (PDF: 1.08mb)
- Boomers (PDF: 1.04mb)
- Seniors (PDF: 1.34mb)
- Generations at the Library and Online (PDF: 919kb)
- A Long View—Looking Forward (PDF: 186kb)
- Appendices
- Methodology (PDF: 214kb)
- OCLC Research and Reports (PDF: 146kb)
- Sources Consulted (PDF: 54kb)
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