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No.1 Extreme Makeover: Library Edition How legacy brands are reenergized Advocacy: Something Wicked this way comes Tips and Tricks: Team library! OCLC Labs: Putting the E in collEction management WorldCat: A window to the world's libraries 
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Rebranding a newsletterThe OCLC Newsletter has covered libraries, membership programs and OCLC research initiatives and product news since 1967. With this issue, OCLC introduces NextSpace, a new magazine for our members and information managers. NextSpace grew from the OCLC Newsletter. The publication will analyze industry trends and technology developments as well as feature news about OCLC. Our goal is to help you stay informed and make key decisions. NextSpace completes our efforts, which began last year, to provide you with a publication more visually interesting and easier to read and that puts OCLC’s efforts into a broader context. We will publish four times a year, beginning with this issue. As its name implies, NextSpace is about the next idea or the next trend affecting libraries. It is also about the next step that will help libraries create value and shape their future. We kick off NextSpace with a feature story on rebranding and how notable companies have responded when they needed to refresh or reinvent their brand to remain relevant. It is advice we took to heart when we renamed and refocused our magazine. We have entered a new cataloging record in WorldCat, #62,313,411, for NextSpace and closed out the record for the OCLC Newsletter. Please adjust your serials management system accordingly. We look forward to serving you in new ways with NextSpace, and we encourage your feedback and ideas for future issues. Tom Storey |
