Public libraries partner with Redbox and OCLC to pilot community initiative
Redbox's "Outside the Box" aims to build strong communities through shared entertainment experiences
DUBLIN, Ohio, 19 June 2013— Public libraries are teaming up with Redbox, America’s destination for entertainment, to pilot “Outside the Box,” a new community initiative that brings people together for free, fun, public entertainment experiences. The initiative is led by local communities, supported by OCLC and guided by consultants at the Project for Public Spaces.
"Public libraries were chosen as a launching pad for ‘Outside the Box' because they are trusted institutions in local neighborhoods," said Chrystie Hill, Community Relations Director for OCLC. "Like Redbox, libraries are committed to providing access to popular content and programs, to engaging and building communities, and contributing to local development. We're thrilled to bring five leading libraries together with Redbox and the Project for Public Spaces to kick off this innovative program."
"Outside the Box" was developed and funded by Redbox in order to provide communities with a variety of resources to produce fun and meaningful entertainment experiences. Through the program, Redbox provides event resources as well as local marketing support to participating communities, while program partners OCLC and the world-recognized experts at the Project for Public Spaces lend dedicated project management and place-making expertise. Each participating community is able to select unique materials to support its events, such as outdoor movie screens, blankets, tents, tables and seating, stages, or licensed access to movies or games.
With libraries leading the local activities, "Outside the Box" kicks off in five communities in 2013. This summer and fall each community will design and host entertainment events ranging from arts festivals to concerts, outdoor movies and more. Chosen based on key characteristics such as geographic and ethnic diversity, median household income and local leadership, the five partner communities and libraries include:
- Billings, Montana (Billings Public Library)
- Chicago, Illinois (Chicago Public Library)
- Columbia, South Carolina (Richland Library)
- Columbus, Georgia (Chattahoochee Valley Libraries)
- Cuyahoga County, Ohio (Cuyahoga County Public Library)
"Entertainment provides a way for people to connect with each other and the world around them," said Kiera Hynninen, Redbox senior vice president of marketing. "And we know that when people are more socially interconnected, communities thrive. Through ‘Outside the Box,' Redbox will support neighbors in finding more ways to connect with each other, and we hope this will have a lasting impact, well beyond the program."
"OCLC has a long history of partnering with foundations or public institutions to deliver innovative programs that empower public libraries to lead in their communities," said Cathy De Rosa, OCLC Vice President for Global Marketing and the Americas. "OCLC is pleased and proud to welcome Redbox as our first private sector partner. ‘Outside the Box' will demonstrate that libraries, through public-private partnerships, are a powerful platform for community engagement."
Details about the Outside the Box programs can be found on the OCLC website.
Founded in 1967, OCLC is a nonprofit, membership, computer library service and research organization dedicated to the public purposes of furthering access to the world’s information and reducing library costs. More than 74,000 libraries in 170 countries have used OCLC services to locate, acquire, catalog, lend, preserve and manage library materials. Researchers, students, faculty, scholars, professional librarians and other information seekers use OCLC services to obtain bibliographic, abstract and full-text information when and where they need it. OCLC and its member libraries cooperatively produce and maintain WorldCat, the world’s largest online database for discovery of library resources. Search WorldCat.org on the Web. For more information, visit the OCLC website.
Redbox, a subsidiary of Outerwall Inc. (Nasdaq: OUTR), offers new release DVD, Blu-ray Disc and video game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 2.5 billion discs and is available at approximately 43,700 kiosks across 36,000 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations. For more information, visit www.redbox.com and for more information about Outerwall Inc. please visit www.outerwall.com.
About Project for Public Spaces
Project for Public Spaces is a nonprofit planning, design and educational organization dedicated to helping people create and sustain public spaces that build stronger communities. Founded in 1975 to expand on the work of William (Holly) Whyte, the author of The Social Life of Small Urban Spaces, its pioneering Placemaking approach helps citizens transform their public spaces into vital places that highlight local assets, spur rejuvenation and serve common needs. PPS has completed projects in over 2,500 communities in 40 countries and all 50 U.S. states, and partners with public and private organizations, federal, state and municipal agencies, business improvement districts, neighborhood associations and other civic groups.
OCLC, OCLC WorldShare, WorldCat, WorldCat.org and WorldShare are trademarks and/or service marks of OCLC Online Computer Library Center, Inc. Third-party product, service and business names are trademarks and/or service marks of their respective owners.
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