Latin America and Caribbean

East Baton Rouge Parish Library

Reconnect with your staff and community

East Baton Rouge Parish Library

East Baton Rouge Parish Library logo

"The staff understood Geek the Library. It was easy to embrace and everyone could meet the campaign at their level, and then meet the patron at their level."

Mary Stein
Assistant Director, Administrative Services

Several years of political and personnel issues left the administration at East Baton Rouge Parish Library in Baton Rouge, Louisiana, wondering what could be done to rebuild internal and external relationships. According to Mary Stein, Assistant Director, Administrative Services, Geek the Library came along at the perfect time. The team used the campaign to rebrand the library as a place that's relevant for everyone and make community connections. It provided an opportunity for change and development in all areas of the library, especially with staff. Staff buy-in, involvement and enthusiasm intentionally drove the program to success.

The East Baton Rouge campaign ran from fall 2011 through summer 2013. This lengthy timeframe called for a solid plan and continuous development, something Mary viewed as another opportunity for long-term impact. With a large system, including multiple branches and more than 500 staff, Mary's plan posed some challenges. For example, communication to staff needed to be well-timed and purposeful, which they handled through planned one-on-one meetings.

"I wanted staff to ask themselves, 'What’s my mission?' First of all,'What do I geek and how does the library support it?' and then take that conversation outward and think about what our library does for community members."

One of the most tangible outcomes of the campaign was data gathered at each individual branch's "geek week," which included community insight about strategic planning questions. The experience also provided ideal circumstances for staff to actively contribute to the library's mission. The "What do you geek?" question allowed even the most reserved staff to partake in meaningful conversations that often led to partnerships or other referrals.

Even with activity at each branch, cobranded programming and many speaking engagements, Mary still feels she could have done more. "You can’t do everything," she notes, "and that's part of the beauty of the program. There are no strings. There's no set prescription. And it's totally scalable. You can make it fit whatever your capacity is…and you're only limited by your own imagination on how to make it work."

To learn more about Geek the Library and find out how other public libraries have used the program, visit

View Mary's TEDx talk featuring Geek the Library.

Related products and programs

Geek the Library


OCLC Membership Reports

Map showing location of East Baton Rouge Parish Library

Library at a glance

  • Main library + 13 branches + 2 bookmobiles
  • Service area: 455 square miles
  • Service area population: 441,438
  • Staff: More than 500
  • Director: Spencer Watts

Related stories


Empower staff to learn on their own

Learn how Charlotte Mecklenburg Library's self-directed learning program directly impacted their quality of service.


Bring health information to your community

Learn how Miami Public Library is providing health literacy services.