Why link to WorldCat?
How do libraries benefit, when someone links into WorldCat.org? Libraries benefit individually and collectively, as a whole. Here's the scoop:
When you link into WorldCat.org, you tap into two million unique Web searchers per month that want to connect to your library's online presence or locate your physical building. And those two million users connect an average of 700,000 times to materials in local libraries. When you link in, you gain visibility, so your materials will probably be used more. WorldCat puts your library where users start their searches.
Broaden the discovery experience
Linking into WorldCat helps users see all the editions, formats and languages that exist in other libraries. And they can broaden their discovery experience by reading reviews, looking at lists, tags, reviews, or any of the other social networking features on WorldCat.org.
Raise cooperative visibility
Finally, when each of us links in to WorldCat—whether it be from a Web page, blog, tweet, Facebook profile, course management system, online syllabus, pathfinders page or something else—each link improves the SEO ranking for library materials, especially from .edu and .gov addresses. So when you link in, you're helping raise the visibility and awareness for your library results and all libraries online. (Regardless of whether they participate in WorldCat.org or not.)
You'll be participating in a global effort that is beyond the reach of any library individually, but is attainable through cooperation and collective action.
Keep users connected
One final reason to link in to WorldCat: WorldCat.org gives users a lasting connection with libraries--even when they graduate, move, change jobs, or change locations. It helps keep them engaged through life stages and changes. So link in to WorldCat, to link them to libraries for the long term.