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From Awareness to Funding: A study of library support in America

OCLC was awarded a grant from the Bill and Melinda Gates Foundation to explore attitudes and perceptions about library funding and to evaluate the potential of a large-scale marketing and advocacy campaign to increase public library funding in the U.S. The findings of this research are now available in the OCLC report, From Awareness to Funding: A study of library support in America.

Among the findings from the report:

  • Library funding support is only marginally related to library visitation
  • Perceptions of librarians are an important predictor of library funding support
  • Voters who see the library as a 'transformational' force as opposed to an 'informational' source are more likely to increase taxes in its support

The report suggests that targeting marketing messages to the right segments of the voting public is key to driving increased support for U.S. public libraries.

We are a worldwide library cooperative, owned, governed and sustained by members since 1967. Our public purpose is a statement of commitment to each other—that we will work together to improve access to the information held in libraries around the globe, and find ways to reduce costs for libraries through collaboration.