nRelate and Harris Interactive teamed up to take a closer look at consumers’ online content discovery behavior. The results of the Behavior Shift: Getting Content in Front of Consumers study showed most Americans are gravitating toward an exploratory, contextual information discovery process. So where are they finding the online content? A vast majority of Americans (76%) are clicking on links to related stories they’re already reading. Next to search results, these related links, often located at the bottom of an article and leading to a similar one, are the preferred method of discovering information online.
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