Attention QuestionPoint users—New webinar on marketing virtual reference services

Marketing your virtual reference service is more than splashy promotions, eye-catching graphics, and clever messages. Great marketing requires great customer service. In addition to basic marketing guidelines, we will discuss examples of creative promotion, cost-effective tools, design principles and resources, and more. OCLC Western is pleased to present this two-hour online workshop to introduce concepts and techniques that tempt folks to use your chat service… and keep them coming back.  

Instructed by Buff Hirko, an expert in library marketing to local, regional and national audiences, co-author (with Mary Ross) of Virtual Reference Training: The Complete Guide to Providing Anytime, Anywhere Answers and the former Statewide Virtual Reference Coordinator for the Washington State Library, participants will learn how to increase the visibility and understanding of virtual reference.

If They Don't Know About it, They Won't Come! Marketing Virtual Reference
Thursday, June 5, 2008
1:00 p.m. – 3:00 p.m. EST (10:00 a.m. – 12:00 p.m. PST)
WebEx Online Meeting

(2008 05 05)