Becoming an Advocate for Your Library

Prerequisites 

Course description

Today more than ever we need to differentiate our value to the patrons, communities and businesses we serve. Many opportunities arise on a daily basis to share our message; make a memorable impression; and contribute to positive organization recognition.

Take charge and wow them with your message. Identify your circle of influence. Make your message relevant, interesting and memorable. Learn how to customize your message to varied ‘audience’ interests and deliver a quick ‘aha’. Put pizzazz in your message by creating stories and ‘talking points’ that connect and talk up the value of services you provide and the purpose and passion of your work.

Perfect for

Why take this course?

• Make the most of the informal and formal opportunities to share the value and vision of your library
• Become comfortable and confidant about sharing/delivering your message
• Create interesting, relevant and attention-grabbing messages
• Feel prepared. Create ‘talking points’ that allow you customize your message to the variety of people you serve

What you will learn

• Leverage marketing principles to share the message of your organization through one on one conversations
• Identify the ‘marketing’ opportunities you share your message
• Develop a 30-second one on one conversation
• Craft an Individual Value Statement that demonstrates the impact and service-value of what you do
• Explore the service-significance of your individual role in relationship to the whole of organizational mission
• Deliver a message that grabs attention and inspires excitement
• Share your message with confidence and comfort

Topics covered include

• Process and Principles of one on one marketing
• Identifying Circle of Influence
• 3 Step Process of creating your message
• Create Personal Value Statement
• Crafting ‘Talking Points’ for library and personal value
• How to add pizzazz to your message with supporting data and stories
• Tips on how to deliver your message with confidence and with comfort

Course details

Course: M 216

Duration: 1 Day

Fee:

Instructor: