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Strategic Library Branding: Visual Branding and Design
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Prerequisites
Strategic Library Branding: Brand Names and Touchpoints (Segment 1)
Course description
This is the second of a three-part series of workshops devoted to library and information services branding. The instructor examines the visual aspects of branding, exploring how graphics and design elements work together to represent a library's brand in the information marketplace. Workshop discussions review design strategies not only for the brand image of a library, but also its products and services through packaging and consistent visual communications. Graphic brand elements are reviewed and illustrated, terminology explained, and pointers provided for implementing the visual aspect of a brand. Visual brand standards are presented and examined with an eye towards managing a consistent brand image in physical and electronic information service settings. The workshop features a hands-on activity aimed at illustrating the role design elements play in establishing and maintaining visual brands.
Why take this course?
While branding involves far more than a logo, graphic images usually come to our mind's eye and represent the brand. The workshop instructor taps her art history background and 21 years of experience working with award-winning graphic designers, while discussing strategic approaches to brand graphics. If you are a library director, marketing team leader, library communications manager, or otherwise responsible for the visual brand image of your library's products and services, this workshop and the Strategic Library Branding series are for you.
What you will learn
This workshop and the Strategic Library Branding series go beyond Branding 101. The series focuses on the strategic aspect of branding and the role that it plays in library marketing and communications, both in conventional and electronic settings. The intent is to demonstrate and provide experiences which illustrate how an effective branding strategy involves more than a logo and tagline. The Visual Branding and Design workshop examines the role of graphics in branding and how they can be leveraged to establish a strong and memorable brand image which fosters high recognition and brand recall. A group exercise reinforces workshop discussions and is a catalyst for applying newly acquired knowledge to real world situations.
We recommend that you plan to participate in all 3 segments of the series to gain an in-depth understanding of branding and to derive the full benefit of the instructor's knowledge and experience. Each workshop is limited to 12 participants to ensure personal attention to unique branding situations.
Topics covered include
Visual Branding and Design includes:
- Logos and brand graphics
- Design process
- Color palettes
- Design elements and usage
- Co-branding
- Brand Standards and Identity Guides
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Course details
Course: M 214
Duration: 1/2 Day
Fee:
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154.00 |
| Non-Members: |
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220.00 |
Instructor:
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