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Planning Library Promotion Campaigns
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Course description
Learn what it takes to create successful library promotion campaigns as an experienced marketing consultant leads you step-by-step through the process of crafting a campaign. Afterwards, participate in a small team to outline a promotion campaign for a commonly encountered library promotion scenario. Teams are coached by the instructor with everyone sharing their campaign outlines at the end of the workshop. Atendees will take home a promtion campaign outline and usage notes; lists of ideas and resources; and the promotion campaign ideas developed by the teams.
Why take this course?
Library marketing strategies almost always include one or two promotion campaigns. Often, the return on the invested time and resources is not as high as it should be. This is especially true today as libraries add information content and resources to enrich their internet Web sites. Without a promotion strategy, these and other library endeavors risk going unnoticed, unused, and undervalued. The insights and ideas presented during this workshop are sure to improve your library's promotion endeavors.
What you will learn
Carefully planned promotion campaigns yield desired results. The instructor uses a campaign outline she developed for her own client work. It steps through the planning stages for creating and implementing a promotion campaign- from idea conception through the evaluation of results. You will see examples of successful promotions and learn about the resources and schedules needed to execute a campaign. You will participate in a small team charged with the responsibility of planning a promotion campaign, and consider the plans developed by other teams. The planning outline, ideas, and resources mentioned throughout the workshops are yours to take back and apply to your own library promotion campaigns.
Topics covered include
- Where promotion fits within the larger context of a marketing plan
- Examples of campaigns
- Point by point presentation of the 11 steps involved in planning a campaign
- Team development of promotion campaigns using pre-developed scenarios
- Team sharing of campaigns and discussion
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Course details
Course: M 212
Duration: 1/2 Day
Fee:
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154.00 |
| Non-Members: |
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220.00 |
Instructor:
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