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Writing E-Newsletters that Work

Register for upcoming sessions of this course

Policies, cancellations, and inclement weather information.

Prerequisites 

None

Course description

Custom Training Course

E-mail newsletters are the mainstay of online publishing. But with readers inundated, how do you create a newsletter that stands out, so that your subscribers are eager to receive? Learn about the different types of e-mail newsletters and how to decide what content yours should include. Learn how to write sparkling e-mail copy.

Perfect for

Newsletter writers and editors, marketing specialists, webmasters, and publication managers

Why take this course?

You will receive:

  • Course materials that include examples, exercises, and resources
  • After the course, an hour of telephone or online consultation about your e-newsletter

What you will learn

  • How to choose a newsletter format that accomplishes your purpose
  • How online newsletters differ from print newsletters
  • How to write clear, concise content
  • How to write targeted content

Course details

Course: I 174

Duration: 1 Day

Fee:

Members:   227.00
Non-Members:   325.00

Instructor: