Marketing your virtual reference service is more than splashy promotions, eye-catching graphics, and clever messages. Great marketing requires great customer service. In addition to basic marketing guidelines, we will discuss examples of creative promotion, cost-effective tools, design principles and resources, and more. OCLC Western is pleased to present this two-hour online workshop to introduce concepts and techniques that tempt folks to use your chat service… and keep them coming back.
Instructed by Buff Hirko, an expert in library marketing to local, regional and national audiences, co-author (with Mary Ross) of Virtual Reference Training: The Complete Guide to Providing Anytime, Anywhere Answers and the former Statewide Virtual Reference Coordinator for the Washington State Library, participants will learn how to increase the visibility and understanding of virtual reference.
Now you can cost-effectively expand your library's catalog of authoritative frontlist titles in key subject areas and provide 24/7 access to users. Hand-picked by the OCLC collection development team, you can choose from three collections: Ready Reference, Community College, and Academic.
Additional savings are available when you purchase Ready Reference with either of the other collections.
Contact OCLC by calling 1-800-898-6252 ext. 3806, or OCLC Eastern at 1-800-543-5499 ext. 1200 to place your order today. You may also visit ww.oclc.org/netlibrary/regionalcollections for additional information.
As one of only two OCLC service centers in the U.S., OCLC Eastern is strategically positioned to deliver education and training, consulting, and eContent—with a unique perspective regarding OCLC products and services.
The OCLC Eastern staff is always available to discuss your options, but you can also browse OCLC offerings by broad category or specific product. OCLC provides services for all types and sizes of libraries—from the smallest special to the largest academic research library—and our role is to help you make the best choices for your needs and your budget. Contact us to explore additional options for your library.
Through FirstSearch, we offer online access to full-text documents, abstracts, indices and WorldCat, the world’s most powerful bibliographic database. We also partner with the Library of Congress to provide a comprehensive virtual reference service.
Resource Sharing
Create, send and track interlibrary loan requests with WorldCat Resource Sharing. And our ILL management system ILLiad helps high-productivity libraries streamline their processes.
