Special library advocacy: goals and tactics
A quick overview of the program:
Goal
Demonstrate to policy-makers how libraries contribute to a local community’s economy. Then showcase the contributions of libraries to the national economy. Tell the story an entrepreneur who used a special library, or a combination of special and local libraries, to start a small business. Underscore the impact of libraries for small business start-ups. There, they find:
- Market data information
- Incorporation guidelines
- Legal resources and patent research
- Valuable community connections
Message
Libraries contribute $4 billion annually to the Canadian economy.
See our sources (PDF).
Target audience
State, local and provincial legislators in North America.
Media placements
Canadian Public Administration
University Affairs
Governing
Tactics
Print ad in targeted media in the U.S. and Canada.
Downloadable PDF to customize and use in your local area.
- Web: Portal with information about the economic return on library investment, with links to studies, reports and more.
- Grass roots: See what Manitoba Library has done.
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