Contents

Cover Story
The Long Tail

A revolutionary new economic theory says that the digital future is one of abundance—when the bottlenecks that stand between supply and demand disappear and everything becomes available to everyone. How will libraries fit in?

The Long Tail Theory

The “Library Tail” on the Web

 

Q&A with the author of The Long Tail

In an October 2004 story, Wired Magazine Editor Chris Anderson introduced a new trend he called ‘The Long Tail’ and explained how this new economic model based on digital technology was changing our world. Nine months later, the trend has a devoted and growing following, and Anderson has a lucrative book contract for a more in-depth treatment of The Long Tail.

Advocacy
Fellowship of Fellows

In May, seven librarians from developing countries
arrived at OCLC to learn about U.S. libraries as part of the IFLA/OCLC Fellowship Program. They returned to their countries a month later ready to deliver a richer library experience for people at home.

 

OCLC Products and Services
Power software for digital content

The latest release of CONTENTdm provides
innovative and powerful new features that
enhance and streamline every aspect of digital
collection development, management and
delivery.

Departments

From Jay Jordan

Updates

Tips and Tricks

OCLC Labs

OCLC Research

By the numbers


From Jay Jordan

 

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PDF downloads

From Jay Jordan 23K

Updates 79K

The Long Tail 113K

Advocacy 59K

Tips and Tricks 32K

OCLC Labs 62K

OCLC Products and Services
Power software for digital content 104K

OCLC Research: Making data work harder 100K

By the numbers 125K

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