Posts in category: big data

With big data, answers drive questions

Andreas Schmidt

2017-03-28-With-Big-Data-Answers-Drive-Questions

Usually, when we search for a solution, we start with a question and then seek out answers. According to Viktor Mayer-Schönberger, one of the plenary speakers at the 2017 OCLC EMEA Regional Council Meeting in Berlin, big data flips that equation on its head.

Tying into the event’s theme, “Libraries at the Crossroads: Resolving Identities,” Viktor explained that big data is all about gaining new perspectives on the world. It is revolutionizing what we see and how we process information. And he explained that with big data, we start with answers—what the data tells us—and then go back to fill in appropriate questions and hypotheses.

As a Professor at Oxford University’s Internet Institute and author of Big Data: A Revolution That Will Transform How We Live, Work, and Think, Viktor also explained that every additional data point is an opportunity to boost customer services and find new synergies. He talked about the quantity of big data translating into a new capability to make sense of patterns.

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Transforming data into impact

Skip Prichard

2016-02-03 Skip intro post 4

Last September, I found an interesting Forbes article, “20 Mind-Boggling Big Data Facts Everyone Must Read.” Most of them were of the “very big numbers” variety; how many billions of connected devices there are, how many photos we took on our smartphones last year, how much is being invested in big data projects, etc. I think we’ve gotten used to the idea that “big data” is really big.

The only fact on the Forbes list I found really “mind-boggling” was the last one: that of all the data collected in the world, only about half a percent is ever analyzed.

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