What libraries can learn from eCommerce
I’m passionate about Web analytics. This passion ignited before I came to OCLC as I’ve spent most of my career working on eCommerce teams for brands like American Eagle Outfitters and DSW. eCommerce teams use web analytics to optimize experiences for shoppers to ensure that they can find what they are looking for and ultimately click that purchase button.
Honestly, we often pushed past passion to complete obsession. We used to get our key metrics emailed to us every hour on the hour before one VP requested that the emails stop coming out after midnight so the team could get some sleep. Since I’ve been here at OCLC, I’ve found that a lot of what we do in eCommerce can be leveraged for improving library websites as well.