Posts tagged under: Strategy

36 tips for making webinars that don’t stink

Sharon Streams

webinar-laptop

 

DINAH: It stinks.

MRS. LORD: Oh, darling, don’t say “stinks”! If necessary, “smells,” but only if absolutely necessary.

Philadelphia Story (1940)*

 

Let’s not mince words, Mrs. Lord: webinars can stink in many ways—disorganized or dull, poor audio, boring slides, ploddingly paced, crowded with content, too commercial, no interaction, presenters running over time, technical glitches. Need I go on?

Even though webinars have been around since the 1990s and it seems that almost every organization does them, there is still significant variation in quality. This inconsistency has not only led to disappointing learning experiences, it has caused consternation among providers of continuing education and professional development that see the potential for webinars as an effective delivery format for learning at scale if used well.

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Here comes the sun

Jeff Jacobs

here-come-sun2

Certain things are wonderful because they are unique. Artwork, musical performances, memories, the important people in our lives. In these cases, we treasure differences.

That is not true, however, for software development. While a service or a feature may perform a very specialized task, the background infrastructure isn’t helped by inconsistencies. Every time you add a different piece of hardware, operating system, software platform or process, you multiply the number of ways you’ll need to maintain your code, impacting quality and driving costs up.

In the technology realm, these inconsistencies are referred to as “snowflakes.” I like to refer to the process of eliminating these inconsistencies as melting snowflakes. Because, just like in real life, snowflakes may be interesting, but they’re not great for software development—they often make you slow down or slip up when you want to move quickly.

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