Posts in: March, 2019

Reenergize your marketing strategy in three simple steps

Mary Lou Carolan

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Having worked in public libraries of all sizes for the past 15 years, I’ve found there’s one common thread. Actually, there are many, but one really critical thing stands out. We don’t toot our own horn nearly enough, yet marketing always seems like an easy target to kick off our overflowing to-do list. And while we’re generally great planners, when it comes to marketing, we’re not always the best implementers. This is why I wasn’t surprised that 40 percent of public libraries have a communications strategy, but only 17 percent keep it current.

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Four surprising findings from community-centric space transformations

Betha Gutsche

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There is always something creative and educational waiting for us at the library.

That’s what one library user and parent said about the Ronan District Library in Ronan, Montana, after the library participated in the Small Libraries Create Smart Spaces project, led by OCLC’s WebJunction program with funding from an IMLS National Leadership Grant. The Ronan library, along with 14 other small and rural libraries in the US, transformed library spaces into places for social, active learning.

Thanks to the original program’s success and supplemental funding from IMLS, the WebJunction team is bringing this opportunity to 15 more public libraries in 2019. We often say libraries are the heart of a community, but one key to successful transformations involves placing communities at the heart of the library. The libraries each led a community discovery process, which helps them see their library through the eyes of community members. This opened a path to rediscovering the unique personality of the library and the ways people interact with it.

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Why the future of your library depends on others’ knowledge

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Like most libraries, my library in Madrid is facing new and challenging resource constraints, user requirements, and technology demands. Some areas are called on to do more work with fewer staff and lower funding. And all are dealing with user expectations based on global commercial powerhouse brands like Google, Apple, and Amazon.

What we have found at Complutense University is that the key to meeting major local challenges is to recast them as shared global opportunities.

Who do we share them with? All other libraries, worldwide.

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What is the top novel of all time?

Skip Prichard

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What is the top novel of all time? War and Peace? Moby Dick? Harry Potter and the Sorcerer’s Stone? Dream of the Red Chamber?

The answer is, of course, “it depends.” It depends on your definitions and measures. Sales? Number of copies published?

One way of measuring is to look at library collections. Libraries reflect popular interest. However, they also reflect scholarly and cultural interest over time. Libraries are where the world’s literature is stewarded and defined.

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