Usually, when we search for a solution, we start with a question and then seek out answers. According to Viktor Mayer-Schönberger, one of the plenary speakers at the 2017 OCLC EMEA Regional Council Meeting in Berlin, big data flips that equation on its head.
Tying into the event’s theme, “Libraries at the Crossroads: Resolving Identities,” Viktor explained that big data is all about gaining new perspectives on the world. It is revolutionizing what we see, and how we process information. And he explained that with big data, we start with answers—what the data tells us—and then go back to fill in appropriate questions and hypotheses.
As a Professor at Oxford University’s Internet Institute and author of Big Data: A Revolution That Will Transform How We Live, Work, and Think, Viktor also explained that every additional data point is an opportunity to boost customer services and find new synergies. He talked about the quantity of big data translating into a new capability to make sense of patterns.