Special library advocacy: goals and tactics

A quick overview of the program:

Goal

Demonstrate to policy-makers how libraries contribute to a local community’s economy. Then showcase the contributions of libraries to the national economy. Tell the story an entrepreneur who used a special library, or a combination of special and local libraries, to start a small business. Underscore the impact of libraries for small business start-ups. There, they find:

Market data information
Incorporation guidelines
Legal resources and patent research
Valuable community connections

Message

Libraries contribute $4 billion annually to the Canadian economy.
See our sources (PDF).

Target audience

State, local and provincial legislators in North America.

Media placements

Canadian Public Administration
University Affairs
Governing

Tactics

Print ad in targeted media in the U.S. and Canada.
Downloadable PDF to customize and use in your local area.

Web: Portal with information about the economic return on library investment, with links to studies, reports and more.
Grass roots: Customizable posters to use locally. See what Manitoba Library has done.

Learn more about how and why OCLC is doing this

The ads