Academic library advocacy: goals and tactics

A quick overview of the program:

Goal

Remind administrative budget decision-makers that libraries are more relevant than ever, thanks to new technology and the new role it lets them play. Librarians now serve students and faculty both inside and outside the library.

Showcase:

• The shift to a service model
• How librarians solve the information overload
• Why the future of computing is about access
• The library as a community infosphere hub

Message

Librarians + faculty + students + technology =
the formula for academic success.

Target audience

Provosts, presidents and chief academic computing officers

Media placements

Chronicle of Higher Education newspaper

Educause Review magazine

Tactics

12- to 18-month educational print campaign with supporting components:

Web: Portal with information about the changing academic library environment, with links to the Scan and other insights.

Electronic: Copy for e-newsletters that lead to the Web portal.

Grass roots: Customizable posters to use locally.

Learn more about how and why OCLC is doing this

The ads

National: MBA

Local: MBA