Promoting your group catalog
Here are some resources and suggestions to help to promote your group catalog to library users.
Customizable marketing materials
- Sample press release—These press release templates that can be customized with your unique library information. Print them on your library letterhead, add information specific to your library and send them to local media, community groups, library publications, student newspapers, and other interested parties.
The press release templates are in Word format.
- Bookmark (PDF or Word)
- Table tent (PDF or Word)
- Flier (PDF or Word)
The PDF files are editable. Please use the rotate button if you want to edit the Bookmark PDF file.
Customize these easy-to-print items with your library's or group's name, logo, as well as your library and catalog URL, then place them throughout the high traffic areas of your library. You may also wish to keep a supply at the reference desk or insert them in materials at the circulation desk.
Suggestions for promoting your group catalog
- Broadcast the news through your listserv.
- Add a guest link to your catalog and/or Web site.
- Promote the news via a press release.
- Promote the news via your library's newsletter, annual conference, workshop, web-based training package, and state fair.
- Post weekly updates (new members, new functionality, etc.).
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User resources
Tips
For best results, we recommend using the latest version of your software:
- PDF files require the Adobe® Reader® (free download).
- Word® files are best viewed with MS Word® 2000 or better.
Support
For questions or problems, contact your regional service provider or contact OCLC:
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Librarians' Toolbox:
